John Los is a Dutch multidisciplinary creative blending art, technology, and entrepreneurship. He began as an airbrush artist, hand-painting massive movie posters for major cinemas, developing a strong sense of detail, scale, and visual impact. His work later expanded into digital media, product design, and online content, with a brief presence in the metal detecting world. Today he focuses heavily on AI-driven creativity, branding, and music concepts, and is the creative force behind projects like Velvet and the viral TikTok-focused music brand Replay Club, where visuals, sound, and strategy merge into bold, modern media brands.