When it comes to an Artist one of the greatest traits is remaining relevant and setting trends. AV can not only do both but also make it entertaining while doing it. He has created a new sound called Sagg Muzik, which combines, lyrical skill with rhythm from jazz and R&B to create a melodic, style that has set the bar for many other artist to follow. Entertainment has always looked for an artist that can be a chameleon of the industry, which creates a vast number of avenues when it comes to marketing and generating a selling point. When it .