JME (Jamie Adenuga) is a Tottenham-born UK grime artist of Nigerian origin and the co-owner & CEO of the label Boy Better Know, along with his brother Skepta (Joseph Adenuga). He started producing mobile phone ringtones, then moving on to Mario Paint, Game Boy Camera and currently Fruity Loops. JME also co-owns his own T-shirt chain with Uptown Records, bearing various designs featuring himself, Boy Better Know, and his dormant club night Straight Outta Bethnal.