As many lucky teenagers from the late 80’s, Laurent Ash started as a bass player in a small High School band influenced by new-wave and pop music acts like Cabaret Voltaire, Frankie Goes To Hollywood or Simple Minds and discovered the art of sampling thru the first popular 8/16bits computers. Producing first for other artists in the early & mid 90’s, he joined the parisian label 20000ST in 2001 (which was responsible for the hit single of Demon “You Are My High”) to release one of his first hit singles “The Soul Of My Love …”