Roachford is/was a band based around singer/songwriter Andrew Roachford. Andrew Roachford was born and raised in South London on 22nd January 1965 to West Indian parents He has achieved four gold status albums and was Columbia Records' longest serving recording artist, achieving a total of eleven top 50 hits. His most well known song is 1988's 'Cuddly Toy', which on a re-release a year later reached No.4 in the uk chart. 5 years later in 1994 he gained huge sales and critical acclaim with the album 'Permanent Shade Of Blue'