Known as: "El Gallo de la Salsa". (The Rooster) (born June 14, 1955) is a salsa singer and bandleader. Rojas's music career began in 1975 when he auditioned with Pedro Conga and his International Orchestra and was hired as a singer. After a short period of time, he left the band and joined the "Conjunto Borincuba", conducted by Justo Betancourt, as lead singer. With this band, he participated in the recording of "Con Amor" (With Love) which became a hit in 1978.