It’s fitting that The Family Crest was born in San Francisco, a city known for its rich history of experimentation, innovation and progressive thinking. In 2009, two young musicians -- Liam McCormick (lead vocals, guitar) and his friend, John Seeterlin (bass) -- settled in San Francisco to record a cycle of songs that McCormick had written. For McCormick, there was explicit intent to include as many people as possible in the music-making, based on his belief that everyone is inherently musical when given the opportunity.