Neck Deep are a Welsh pop punk band from Wrexham who formed in 2012 when vocalist Ben Barlow met former lead guitarist Lloyd Roberts. On 19 April 2012 the duo posted the song "What Did You Expect?" online under the name Neck Deep. According to Roberts, Barlow "literally said, 'What about Neck Deep [as the band name]?' and that was that." The name comes from the Crucial Dudes' song "Boom, Roasted". "What Did You Expect?" soon gained attention online.