Watershed Records is a fictional music project where absolutely nothing stays in its lane.
Built around a host of outrageous, unforgettable characters, Watershed Records creates original, explicit and unapologetically cheeky music that jumps across genres, decades and musical eras. One minute it's 1940s swing, the next it's 1950s doo-wop, 1960s beat, rock, soul or something that probably shouldn't exist in any decade.
At the heart of it is an ever-growing fictional universe where characters return, cross paths, form groups, feud, collaborate and occasionally find themselves in situations that would make most record executives reach for the fucking phone.
The music is human-written, AI-assisted, but the world, characters, stories, lyrics and creative direction are built to create something bigger than a collection of songs.
Funny. Filthy. Completely fictional. Completely unpredictable.
Watershed Records — the worst thing to happen to music since Buddy Holly died.