Choix arrives on all digital music platforms on 2 October.
The classic liberal line says this: you are free, so choose. Choix shows the opposite. People often do not choose; they are forced to take one of the two or three options placed in front of them. Freedom of choice conceals who arranged those options, and for whom. The song is written so the listener will not mistake themselves for the hero of their own decision. The confrontation is this: the issue is not our choices, but the options set before us.more