JVRI

Phoenix

JVRI was born in Phoenix. His music blends ethereal beats with earnest lyricism. There’s a seductive quality to his production thanks to his collaborative work with producers V4IL and Yves Florent which immediately evokes the sweaty nights spent dancing and falling love in the city. There are notable influences to his sound, namely Tove Lo, Kelala, and MØ. JVRI’s storytelling is hypnotic, we’re able to join him in his most intimate moments. Queer love is given a space, a sound, a gravity that is immediately apparent. The sultry electro pop production juxtaposes noticeably with his vocal allure. There’s a seductive playfulness to his honesty and a thoughtful attention to detail that’s emphasized even more with the use of dance and pop production. His revere and love of music and creative expression is showcased through the evolution of each successive single. JVRI has looked to other artists like Sam Smith and MNEK for inspiring similar themes and sounds, as their soulful pop.