RonAlezza

Los Angeles

Born (Eric Ronald Cooper) in Detroit, Michigan, Ron’s creative roots run deep. His mother, an independent lyricist, and stepfather, creator, bandleader and songwriter of the touring cover group “Heavenn,” who gained popularity throughout the 1980s and 1990s, inspired his early love of music. He began training, playing the piano at a young age, and it built a strong foundation that would eventually define his artistic journey. Outside of music, Ron has cultivated a multifaceted career in fashion retail and fitness. In 1997, he established a private personal training firm in Chicago that relocated to Los Angeles in 2000, which he continues to operate today. His creativity extended to fashion with the introduction of his men’s athleisure brand, ECF PERFORMANCE during 2012. In conjunction with developing collections for the brand, Ron combined his passion for style and music, producing original soundtracks for ECF's fashion campaigns and promotional videos. It was during this period th