The song is about a girl who doesn’t see her full potential. She feels insecure and doesn’t realise she is deeply loved, which is something that Craig knows a lot of women face. He says, “The idea sprung from wanting to write a song for my five-year-old daughter. I want her to realise that she motivates me to do my best, and that I will always be with her on life’s journey, supporting her and reminding her that she is amazing.” Craig describes the track as “a song about unconditional love.” Craig has never been shy of talking about things that other rappers don’t, like mental health, emotional struggles, self-belief, and issues that face the country. A family man, active community member, and mental health advocate, he has always used his platform for starting conversations and facing stigmas. more