The song is about a girl who doesn’t see her full potential. She feels insecure and doesn’t realise she is deeply loved, which is something that Craig knows a lot of women face. He says, “The idea sprung from wanting to write a song for my five-year-old daughter. I want her to realise that she motivates me to do my best, and that I will always be with her on life’s journey, supporting her and reminding her that she is amazing.” Craig describes the track as “a song about unconditional love.” Craig has never been shy of talking about things that other rappers don’t, like mental health, emotional struggles, self-belief, and issues that face the country. A family man, active community member, and mental health advocate, he has always used his platform for starting conversations and facing stigmas. more

The song is an upbeat, energetic feel-good track where Craig raps some great lyrics over a funky modern beat. It has a fantastic summer uplifting vibe to it and along with its incredibly melodic chorus is sure to strike a chord with the listeners and instantly boost their mood with the perfect amount of Hip hop/Pop vibes. Throughout the track, a gentle addition of keys is added along with some gentle synths and drums which can be heard which really makes the song much fuller and wider to make in an incredibly enjoyable experience for the listener. The production is unparalleled with Cosmin Cantor and Cormac Kavanagh working tirelessly to get the track to where it is today. Craig Says "when things are going good, people will usually say "It won't get better than this" The reason I wrote this song is to show people that we don't have to settle for less, we have to keep pushing for what we all deserve, which is the best. Life should be enjoyed, we embrace the ups and downs and we grow and we learn, enjoying the journey that shapes us into the people we are today".more