April 2023 - YME is a dutch singer and songwriter who recently announced a new work: “ENEMY.” What is it that makes this new release so special? For one thing, it is definitely a unique combination of styles and influences, which add so much depth to what the artist is all about. YME wants to make music that is fun, but also really powerful on an emotional level, reflecting some of her life experiences and mood. ”ENEMY” is a remarkable example of what it means to make music that has roots, yet still the willingness to branch out into unexplored territories. While the sound of this release owes much to the artist’s electronic pop background, "ENEMY" is also a great statement when it comes to portraying the artist’s natural willingness to stretch out and try something new. It’s not always a trivial thing to get there: experimenting with new ideas often means to get out of one’s comfort zone, and in some cases, it might not work. The more you consciously try to “be different” or shock your audience, the bigger the chances of failure, because the process wouldn’t happen in a very genuine, and organic way. YME, on the other hand, seems to have it built-in in herself to try new things with her sound. It is not something she does just for shock value, but it is a pattern of following her creativity without necessarily being stuck in the usual tropes of the electro-pop genre. Much like artists such as Billie Eilish, GAYLE, and DeathByRomy, YME managed to build something special, and let her distinctive voice through. Her sound is going to be a big hit in your book if you do enjoy energetic sounds that still have a lot of substance and a recognizable musical DNA that’s not the usual carbon copy of something else! Listeners who give YME a well-deserved chance will most definitely be glad they did, considering the amazing quality and spark that drives this new release. more